Employer Branding vs. CSR – Bank as Social Responsible Employer
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چکیده
منابع مشابه
Increasing Global Reach: Using Social Network Sites for Employer Branding
Employer branding by means of Social Network Sites (SNS) has been inspired by two recent developments: the increase of usergenerated content with the spread of Web 2.0 and the lack of specialized human resources. However, this phenomenon is yet not very well understood: Which companies use SNS for employer branding? What are the motivations behind it and what are the necessary success strategie...
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Due to a shortage of IT professionals, many companies intensify their efforts to be perceived as attractive employers in this field, especially by means of social network sites (SNS) such as Facebook. However, it is unknown whether these presences do really attract IT professionals, and if so, whether this is more due to the utilitarian (job search related) characteristics or to the hedonic (en...
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ژورنال
عنوان ژورنال: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu
سال: 2015
ISSN: 1509-0507,2353-2874
DOI: 10.18276/pzfm.2015.41/1-19